LAS VEGAS, Oct. 24 /PRNewswire-FirstCall/ -- Harrah's Entertainment, Inc. today announced the schedule for the 2006 World Series of Poker. Harrah's will stage the world's richest poker tournament at its Rio All-Suite Hotel & Casino for the second year in a row.

Satellites and live action begins June 25, 2006, and the $10,000 No-Limit Texas Hold'em World Championship Event starts July 28, 2006. In all, the 2006 World Series of Poker will consist of 44 separate events in which players can compete for coveted World Series of Poker gold bracelets.

"The World Series of Poker is the most prestigious poker tournament in the world and every poker enthusiast is invited to enter and become part of its time-honored tradition," said Jeffrey Pollack, Harrah's vice president of sports and entertainment marketing. "We're thrilled to be back at the Rio. Last year, the team there did a magnificent job and we know that players and fans alike will be treated to an outstanding experience in 2006."

Last year's World Series of Poker shattered all participation and prize money records for a live poker tournament. The 45 events generated 32,341 player entries and more than $106 million in gross prize money. Joseph Hachem of Melbourne, Australia, won the World Series of Poker Championship and an unprecedented $7.5 million.

Harrah's also announced the Rio will host the Second Annual World Series of Poker Lifestyle Show July 27 through July 30. A trade show featuring exhibitors from around the globe, the World Series of Poker Lifestyle Show will showcase a broad array of new poker products, websites, books and clothing. Last year, more than 50,000 people, including celebrities and athletes, visited the show.

Lifestyle Show begins on July 27 and concludes on July 30. For vendor information, please call 702-777-2756.

Visit http://www.worldseriesofpoker.com/ or call us at 1-877-FOR-WSOP (1-877-367-9767).

Harrah's reserves the right to cancel, change or modify the tournament or any tournament event, in part or in whole, without notice.

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